Logo and Branding Guidelines
I helped a small virtual staffing and collaboration company develop their logo and branding. Femmefound was founded by two women who wanted to provide a place for others to come and find career advice and resources. This is a completely virtual experience, so their reach can be very large. They wanted to show a sense of femininity with bold contrast to portray the strength and integrity that this company was founded on.
Final Guidelines
Here are the final guidelines that were developed. The logo and logo mark utilize a soft pink paint swatch to show a hands-on approach. The typography is a mix of a feminine flowing typeface paired with a more geometric slab serif. This contrast in type and colors portrays the values of the company; elegant and bold.
I provided the two founders with a logo, logomark, type suggestions and standards as well as a color palette which would be utilized on their website and branding opportunities in their various marketing collateral.
The Process
Above is a look into the process and design evolution. I experimented with various typefaces, color palettes and design aesthetics. I applied them to a mock-up of their website as that was the first tool that they were developing for the launch of their company. We met and had various design meetings and discussions. Overall, the process was very collaborative. We ended on the final look as a team which is still being utilized.