Marketing Materials

This is a gallery of the marketing collateral that I produced during the life of this pursuit. There were multiple phases to this project to which I was involved. The first stage was the qualifications stage. Initially, the client had asked for a printed package including multiple branded three-ring binders. I chose a recycled material set of binders and created a branded sticker wrap which I worked with different outside vendors to produce. In addition, the guts to this proposal was printed on recycled paper and also included branded tabbed dividers.

After the qualifications package was submitted, there was an interview which I prepared a presentation deck and worked with every team member to ensure their story was told. I also produced a set of 20 handouts which we left behind with the client after the interview. These handouts were produced in two parts; the first were the jackets which were produced in house and printed on heavier cover stock then trimmed and scored. Then, after the guts had been designed and print files had been finalized, I worked with an outside vendor to have 20 copies of these saddle stitch booklets produced.

The next phase was a very involved design phase which lasted approximately three months. This included the architectural team designing the Student Success Center and taking it through the design development phase. I worked very closely with them to develop the proposed environmental graphics package below. In addition to this, I was simultaneously designing and producing custom vinyl binders as well as a template which was to be shared with multiple partner firms for the inside of the proposal. The pattern of the binder was inspired by the façade of the building. I used a spot UV pass to mimic the lighting effects that the sun has when it moves across the sky on the side of the building. The template utilized a mixture of the clients guidelines as well as inspiration from the school’s branding. I also finalized all print files and sent off to produce another set of 20 proposals.

There was another interview phase after this which was similar to the qualifications stage. I designed a presentation and worked with the various team members to help them tell their stories. I also produced placemat leave-behinds for the committee to utilize for notes and team member recognition.

Experiential Graphics and Wayfinding

These are the proposed graphics that I developed during the architectural design process for the Student Success Center. The scope of work included exterior building ID signage, as well as interior wayfinding, signage, and graphics.

The school is located in southern California in Riverside. They have a rich architectural program and tons of history surrounding the landscape where they are located. The brick that is used on campus is locally farmed at the nearby Lake Elsinore. When designing the exterior building ID, I wanted there to be a big impact so that students could easily identify the building as they approached from the main pathway. I also wanted the materials to be noticed. I decided that a large engraved lettering system would allow the brick to be part of the main signage, but could also be seen from a distance.

The interior graphics followed a similar story with some wayfinding embedded. There were a series of glass graphics, custom acoustic panels, and wall graphics comprised of a geographical story based off of the historical landscape surrounding the school. North facing graphics were based off of Mount Baldy, a significant landmark which can be seen from campus. To the south, there is Lake Elsinore where the campus farms the clay to produce their custom bricks. The East featured graphics inspired by the Box Spring Mountain range. Finally, to the west were the school’s agricultural fields. There is a rather large program to support these, so the main elevator core was designed using these fields as inspiration. The graphics here would use custom acoustic panels to soften the sounds in the open atrium. Embedded in all of the graphics and wayfinding were lines angled at 45 degrees to mimic the pattern in the façade.